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Level 3
Content Creator L3 Apprenticeship Standard
COURSE OVERVIEW
This is an apprenticeship that will see learners working full time in an organisation as a content creator while spending 1 day per week learning remotely through the college. Apprentices and employers for this standard can be based anywhere in England.
Occupation summary
This occupation is found in employers across all sectors. It is a role that can be found in both
creative and non-creative industries. This can be in any business creating content to engage with
its audience.
Employers can vary in size from micro businesses to multinational. The occupation is found in a
very broad range of businesses, ranging from public, private and third sector employer. This may
include charities, social media employers, digital agencies and broadcasters.
The broad purpose of the occupation is to develop and create written and audio visual content
that can be used across a variety of platforms and media. This may include social media,
broadcast or in print.
A content creator works to a brief. They research, prepare and develop the messaging to
maximise audience engagement. They capture the strategy and objectives of the brand and
needs of the customer, client or business.
The content they create can be used as part of media, advertising, documenting and marketing
campaigns.
They simplify and tailor a message to the audience to suit the purpose. These can be used across
different platforms and channels. An interest in technology and creating content is a must.
In their daily work, an employee in this occupation interacts with a wide range of internal and
external stakeholders throughout the end-to-end content creation process.
Typically, they are likely to interact with clients, marketing and digital teams, production teams,
budget holders, contributors, artists and end users.
An employee in this occupation will be responsible for delivering high quality content on time and
on budget that meets the brief. They need to be aware of the legal and regulatory framework and
take this into account throughout the content development process.
A content creator would need to take into account ethical considerations and wider
organisational policies. A content creator would typically report to a senior colleague within their
functional area.
They are required to keep up to date with new technologies, platform developments and
consumer trends.
FURTHER INFORMATION
This course is suitable for both school/college leavers as well as graduates, career changers and people seeking to upskill in the world of content creation.
In order to apply you need to have a min of a pass grade in GCSE Maths and English (in some instances we can offer this as additional training alongside the apprenticeship if required)
The occupation is found in a very broad range of businesses, ranging from public, private and third sector employer. This may include businesses, charities, social media employers, digital agencies and broadcasters.
You may also find you are able to set up your own business as a freelance content creator.
The course is made up of three main criteria, the knowledge skills and behaviours required in order to be a professional content creator.
During the training period each topic is assessed in individual modules that require the apprentice to demonstrate their skills and knowledge through numerous techniques. This can involve written assignments, evidence of their practical work, creation of campaigns, recorded and photographed assessments, as well as spoken responses, interviews and professional discussions.
The final part of the apprenticeship will be undertaken by an independent assessment organisation and will involve two elements of an endpoint assessment.
Assessment method 1 – project or campaign evaluation report, presentation of additional/new
content and questions
Assessment method 2 – professional discussion underpinned by a portfolio of evidence:
There is no cost to an apprentice.
If you are an employer employing an apprentice over the age 21 (without an EHCP) then you are likely to pay 5% towards the training cost.
If you are an employer with an Apprenticeship levy (i.e. your payroll exceeds £3 Million) then you will pay in full from your levy account.
There are no additional costs to the Apprentice however each apprentice will be required to have access to a personal computer/laptop (with camera and mic) and a smartphone.
For more information on this Apprenticeship or other Apprenticeships we offer, please contact our friendly Apprenticeship team on 01243 812948 or email apprenticeships@chigroup.ac.uk